Guess USA imagines the coolest pop-up of the moment in the Marais

Guess USA imagines the coolest pop-up of the moment in the Marais

Guess USA opens a whole new page in its history with this ultra-sharp pop-up nestled in the heart of

3537 in Paris. Guided tour. 

Since 1981, Guess has been pushing the boundaries of fashion with collections that celebrate American

heritage, always with just the right amount of femininity and audacity. Guess USA, the brand’s ancillary

line, is now imagined in a new light, under the impetus of Nicolai Marciano, son of Paul Marciano, co-founder

of the American brand. More than forty years of fashion, which he takes pleasure in reinterpreting through

his fall-winter 2022-2023 collection, captured by Eli Russell Linnetz, winner of the Karl Lagerfeld 2022



Why you shouldn’t miss the Guess USA pop up at 3537 in Paris?

To present his new vision, Nicolai Marciano set up shop at 3537, a hot spot in the Marais, from June 24

to 28 in an atmosphere reminiscent of the American West. A successful bet. Cracked leather outfits, micro-skirts,

logo tops and pastel chromatic palette… We discover the fall-winter 2022-2023 and spring-summer 2023

collections (in preview), modelled on the season’s trends and imprinted with the Guess aesthetic, brought

up to date. Nike Zoom Victory Xc 5 Green

“This line is a true blend of all previous Guess eras. We


pieces from every decade, including the early 2000s. Bringing each era together is something we’ve never done

before. We’ve re-established an attitude and image that celebrates the iconography of Guess,” Nicolai Marciano

says. Sexy and cool made in the USA to be discovered without further delay until June 28 between the walls of

3537: Waffles . Guess USA Pop-up, 35 Rue des Francs Bourgeois, 75004 Paris, until June 28, 2022The Guess USA


s are also distributed by Slam Jam

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