Karlie Kloss enters the metaverse

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Karlie Kloss has teamed up with popular online gaming platform Roblox and a team of video game designers to create

five ephemeral boutiques open from July 12-25. Each pop-up features virtual fashion pieces, starting with a Rei

Kawakubo-structured cocoon dress and floating crown, which players can purchase. While buyers will hold these pieces

for eternity (it’s impossible to ruin a virtual dress in the machine), purchasing is only possible during the short

window the stores are open. It’s more or less like missing a drop in real life.

“I’ve been fascinated by virtual fashion and its evolution for years” – Karlie Kloss

The collaborations each offer six free products. Paid items range from 50 to 100 Robux, the game’s virtual currency

($1 is roughly equivalent to 100 Robux depending on the conversion rate).

A love affair between the virtual and the real

“I’ve been fascinated by virtual fashion and its evolution for years,” Karlie Kloss, who grew up playing Nintendo

64, told Vogue. The model just returned to the U.S. East Coast after attending numerous high fashion shows in Europe.

She says fashion designers and video game designers share a similar creativity and entrepreneurial spirit. The

only difference: “The designers on Roblox rely on code, not a sewing machine.” Nike Air Force 1 Light Aqua Cosmic Clay PARIS, FRANCE – JULY 04: (EDITORIAL USE ONLY – For Non-Editorial use please seek approval from Fashion House) Karlie

Kloss attends the Schiaparelli Haute Couture Fall Winter 2022 2023 show as part of Paris Fashion Week on July 04,

2022 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)

Pascal Le Segretain/Getty Images

For her “Fashion Klossette Designer Showcase” on Roblox, Karlie Kloss asked designers and stylists to take advantage

of the boundless creativity and freedom that online fashion allows. Her stores cross aesthetics and visions without

concession. One is dedicated to the Western, another takes the form of an Art Deco temple that celebrates Miami’s

maximalist fashion, a third specializes in cyberpunk and gothic outfits of the future, and there’s even a line inspired

by Rococo architecture. “I love hats and headwear,” the top delivers when asked about her favorite pieces available

online. “I have a hard time managing my own hair. I love that I can change my head with a click.”

Dare the metaverse fashion

Despite the buzz, few are more eager to get their hands on a Burberry bag online than in real life. Could virtual

pieces eventually hold comparable influence and reveal the same social status?

The metaverse according to Karlie Kloss

Karlie Kloss, who also hosts coding workshops just for girls and non-binary people across the country, believes so.

“I understand that we can be a little overwhelmed and confused by the metaverse,” she admits, “but in reality, we’re

already very familiar with communicating and connecting with each other in a virtual space.” She reminds us that

she and I are also virtually exchanging right now, in a way. “I think the metaverse has more surprises to reveal

to us in the months and years to come.” https://rhodes-camacho.technetbloggers.de/best-jordans-under-100-where-can-i-buy-100-authentic-jordans Karlie Kloss’ avatar in her western-themed store “Yourius”. 

Courtesy of Roblox. 

This belief is not based on nothing. Tech companies, stars and brands have already jumped headlong into the metaverse.

Musicians such as Lil Nas X and Charli XCX, for example, have performed imaginatively on Roblox. Numerous brands,

including Gucci, Nike and Vans, have created (or more accurately coded) pieces for the platform.

A link with the new generation

While these collaborations and events are driving tech forward, they also owe part of that success to the younger

audience they attract. According to Roblox, more than 50 million users log on to the platform daily, including a

large proportion of Gen-Z and younger, encouraging brands and celebrities to scramble to access the new generation

of consumers (even if the metaverse concept still has detractors and seems stuck in its beta version).

Karlie Kloss in collaboration with Samuel Jordan

Yet Fashion Klossette goes beyond the flashy collaboration and doesn’t just exploit the trend on the surface. She

says she’s been using Roblox and studying how it works for over a year. “I’m conscientious, I like to learn my lessons,”

she delivers. For this collaboration, she found support from five handpicked designers. For example, Samuel Jordan,

23, one of Roblox’s most talented designers, also known as Builder Boy in the game. They met in Miami, 20 minutes

from Fort Lauderdale where the young designer lives, and spent the afternoon at a juice bar people-watching and working

on Samuel Jordan’s visual love letter.

“The metaverse is life, plain and simple” – Samuel Jordan

“We drew a lot of inspiration from streetwear, Miami flex culture and tropical atmospheres,” Samuel Jordan revealed

about their creative process. This isn’t the first time he’s designed for the metaverse. He’s designed everything

for Roblox, from early handbags to earrings (overcoming the creative constraint that the game’s characters don’t

have ears) to inclusive looks since he learned the code at 14. The metaverse has transformed his life in the real

world: Samuel Jordan confided that he made over a million (real) dollars last year creating and selling his creations

on Roblox. Latest Jordan Releases 2014 Samuel “Builder Boy” Jordan in “Mermaid Life”, a tribute to Miami. 

Courtesy of Roblox.

“This is crazy!” exclaimed Karlie Kloss when Samuel Jordan told her about his self-taught journey. “The metaverse

is life, plain and simple,” the designer continued. “We create memories that affect the rest of our lives just

as much, whether they happen in physical reality or online.”

Evolving the fashion industry

Karlie Kloss confirms this vision, https://writeablog.net/africasinger53/liverpool-football-kit-kids-liverpool-fc-tops-sale-kids-17-18-tracksuit . She sees the metaverse as a game-changer for aspiring designers. There are fewer barriers to entry, as she discusses.

“That’s what I’ve been trying to do with Kode with Klossy as well,” she says, referring to her workshops to combat

the underrepresentation of women in tech. 

As the conversation comes to a close, it’s hard not to share Samuel Jordan and Karlie Kloss’ excitement for the metaverse.

At the very least, Fashion Klossette will allow us to try on a new jacket: http://www.pearltrees.com/llamaopen43 . Karlie’s Fashion Klossette Designer Showcase can be found on Roblox until July 25.

Translation by Sarah Mandois

Originally published on Vogue US

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