Shawn Mendes collaborates with Tommy Hilfiger!

Shawn Mendes collaborates with Tommy Hilfiger!

The 23-year-old sex symbol is partnering with Tommy Hilfiger on “Play It Forward”, a project set up to help

promote sustainability in fashion.

We could already have guessed it on May 2nd during the Met Gala 2022. Shawn Mendes was a sensation on the

red carpet dressed in Tommy Hilfiger from head to toe. It is on social networks that the young man announced

his collaboration with the American brand for “Play It Forward”, a project set up to highlight more sustainable

clothing. For the occasion, Shawn Mendes, thanks to his role as ambassador, will appear in the brand’s campaigns

and co-create his own Tommy Hilfiger capsule. View more Tommy Hilfiger celebrates inclusion and unity with exclusive streetwear capsule 

By Marie Courtois

cheapreplicatrends

Tommy Hilfiger x Shawn Mendes

Making fashion an environmentally friendly space is one of the many values he shares with the designer: “I’ve

known Tommy for a few years now and have a lot of respect for his work.

When I learned about his brand vision of putting sustainable fashion at the forefront, it really aligned with my

own goals and seemed like the perfect opportunity to collaborate.”

The 23-year-old sex symbol is partnering with Tommy Hilfiger on

“I hope our collaboration will inspire others to think about sustainability in everything they do.”

In addition to being the face of the summer campaign Classics Reborn shot by Craig McDean, which will arrive in

stores on May 16 and in which he wears pieces from the 1985 Program collection, the sex symbol has been invited

to imagine in duo with Tommy Hilfiger, a capsule whose launch is scheduled for spring 2023. Of course, this one

will feature recycled materials and circular design practices. “I hope our collaboration will inspire others to

think about sustainability in everything they do, especially in the clothes they wear and the way they buy. Because

the truth is, we need to act together,” says Shawn Mendes.

https://postheaven.net/guidebook1/nike-sb-stefan-janoski-skate-mental

Courtesy of Tommy Hilfiger / Craig McDean

Meanwhile, for his upcoming Wonder: The World Tour, the Treat You Better performer has pledged to make

it climate positive by reducing CO2 emissions by 50% per concert. To help him make this sustainability

program possible, Tommy Hilfiger has donated one million dollars to Shawn Mendes. A very important goal

for both the singer and the company. “The most important goal we set for ourselves was first and foremost

to reduce our emissions and our environmental footprint as much as possible, and then offset the remaining

emissions to have a climate positive tour,” confides Shawn Mendes. “We’ve looked at everything from our

business practices to how we travel and stay to how we put on our concerts.” On stage, he will be wearing

more sustainable clothing: Men’s White/Black, designed from dead stock of old Tommy Hilfiger

collection

s, but also from vintage fabrics. A great initiative!

Also read on trydecaf.org:

Grammy Awards: the most beautiful men’s looks on the red carpetWho are the winners of the Grammy Awards 2022? All the images of the Supreme

spring-summer 2022 collection are here