Summer sales: everything you need to know

Summer sales: everything you need to know

Where, when, how? Twice a year, for 4 weeks, the sales attract the crowds. Vogue reviews everything you need to

know about the 2022 summer sales kick-off in most of France.

The summer sales are officially back for four weeks starting June 22, 2022. Selection of pieces to shop, dates,

items on sale, online or in store… Everything you need to know is here.

Dates of the 2022 summer sales

Lasting four weeks, the summer sales extend this year from Wednesday, June 22 to Tuesday, July 19, 2022 at the national

level with some exceptions: 

  1. The Alpes-Maritimes region: from July 6 to August 2, 2022
  2. Corsica: from July 13 to August 9
  3. Saint Pierre and Miquelon: from July 20 to August 20
  4. Guadeloupe: from September 24 to November 21
  5. Reunion Island: from September 3 to September 30
  6. Martinique and Guyana: from October 6 to November 2
  7. Saint-Barthélemy and Saint-Martin: from October 8 to November 4
  8. What items are on sale?

Fashion, beauty, jewelry, decoration, books, movies, high tech… Sales affect a large number of commercial fields

but ready-to-wear remains one of the most popular sectors. If some fashion houses are willing to play the sale

game, others play the exclusivity card by not giving any discount on their flagship creations. Note also that

if e-shops are obliged to follow the official dates, it is already possible to take advantage of many exclusive

sales on sites such as,,, or 

Online or in-store: where to shop the sales?

Whether you prefer to shop online or in store, in both cases, the sales period is extremely regulated. Dates are

defined for each of the departments in Metropolitan France and in the DROM-COM, as mentioned above, and these

remain the same online. If today, it seems more advantageous to shop online, many sites now allow you to prepare

your shopping bag before the start. View more Summer sales 2022: the guide of the sites on which to find the rare pearl 

It’s easy to get lost when faced with the numerous offers that will flood the Web during the summer sales. Vogue

lists the best sites on which to find the rare pearl. 

By Marie Courtois


Where do sales come from?

Back to the 19th century. In 1830, Simon Mannoury, founder of the Parisian store “Le petit Saint Thomas” nestled between

the rue du Bac and the rue de l’Université, will greatly participate in the revolution of consumption patterns. In

order to get rid of too many unsold items, he organized exclusive destocking operations, ensuring a considerable reduction

of the original prices, . Considered as the beginnings of this commercial concept, the word “sale” was initially used in the singular

and designated a coupon of unsold fabric. Used in the plural since the beginning of the 20th century when

a legislative regulation of sales came into force in 1906, this law now regulates the periods and conditions

of sales.

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