We found the coolest denim capsule of the summer
A wardrobe that celebrates American style, signed Reese Cooper x Levi’s®.
On this second day of the Men’s Fashion Week Spring-Summer 2023, on June 22, the brand made in the USA Reese
Cooper paraded in the heart of the Jardin des Plantes. A true reflection on the cycle of nature, this collection
was notably focused on workwear through pieces with multiple pockets and other signature outdoor pieces.
The ultimate fashion coup: a wardrobe of 10 exclusive pieces co-imagined with Levi’s® and already available
during a new pop up and online. With sustainable production as the main thread of this capsule, Reese Cooper
opted for organic cotton and cottonized hemp, an innovative technique implemented by Levi’s®. Denim jackets,
jeans, printed sweatshirts… A unisex wardrobe composed of wardrobe essentials, celebrating the heritage
of the two American brands while advocating innovation. Shortly after the show, Vogue caught up with Karyn
Hillman, Chief Product Officer of Levi’s® and Karen Riley-Grant, Chief Marketing Officer of Levi’s®.
Denim remains one of the most versatile and democratic garments in the wardrobe
Vogue. What values do the Reese Cooper and Levi’s brands share? Karen Riley-Grant, CMO. We share a commitment
to authenticity, purposeful design, accessibility and creating products that stand the test of time.
Aligning with our partners’ values is essential to the synergy and co-creation of this collection.
What was the starting point for this capsule? We love Reese’s unique ability to merge traditional workwear
materials and tailoring with a modern twist, celebrating quality, craftsmanship and sustainability. This
was our first “See Now Buy Now ” collection at Paris Fashion Week, giving our consumers immediate access to the product.
What’s the ultimate piece in this collection to invest in? By Karyn Hillman, CPO. The entire collection is amazing,
but at the top of my list is the denim Chore Coat. I love the drape, the fit and the way Reese has reinterpreted
Levi’s iconic details while adding her own signature elements. And it’s made from Cottonized Hemp, an innovative
hemp yarn that’s as soft as cotton.
What is your vision for the denim industry in 2022? As the casual trend grows, denim remains one of the most
versatile and democratic garments in your wardrobe. And it’s not just one cut anymore – there are so many relevant
denim cuts to explore to express your personal style.
The Levi’s® x Reese Cooper collection is already available on levi.com, the Levi’s® app and reese-cooper.com,
as well as at the Levi’s® x REESE COOPER® pop-up store (14 rue d’Uzès, ellitifcourt1987, 75002 Paris), from June 23 to 26.
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