What are the must-haves for this summer according to this fashion pro?
Much more than a pretty cardigan brand, Alanui is a real way of life, initiated by brother and sister
duo Nicolò and Carlotta Oddi. And because the latter cultivates a signature style, both chic and resolutely
cool, she lent herself to Vogue’s summer fashion questionnaire. Style lesson and shopping selection in
Carlotta Oddi is a singular style, a nice mix of bohemian influences and classic chic pieces. Since 2022,
she has been imagining a nomadic fashion alongside her brother, Nicolò, with Alanui, a brand of ultra-colored
soft cardigans. Vogue asked her about her fashion essentials for the summer (and beyond). Meeting.
Vogue. What is your first fashion memory? Carlotta Oddi. Shopping with my mother. She often took me with
her when I was little, strolling the streets of via della Spiga or via Monte Napoleone, looking at the
store windows and trying on the looks of the top boutiques. It was a special feeling!
When did you first become interested in fashion? If you grow up in Italy and especially around Milan,
you are surrounded by fashion, it is inevitable. I loved flipping through magazines, browsing through
those incredible images and looks, learning about the designers’ stories, their evolutions and statements.
Through the glamour of fashion magazines, I realized that I wanted to be part of this world.
You studied at the Politecnico di Milano. What do you remember about this period? I have tons of memories
of the university. They were undoubtedly important years for my professional and personal growth, I was
immersed in new inspirations and new “stimuli”. At the same time, I remember the carefreeness, curiosity
and free time I had to travel and pursue my passions.
How would you define your style? Eclectic. I like to mix and match different styles, wearing my oversized,
colorful Alanui cardigans with classically chic Chanel bags, or flashy, bandana-printed Alanui x Suicoke
slippers worn under a floaty party dress. I like to have fun while dressing up, I think that’s the secret
to feeling good.
Maximilian Davis – chiffon dress with teardrop slit
Maximilian Davis Buy now Alanui x Suicoke – bandana sandals
Alanui via MyTheresa Buy Now How would you define the Alanui aesthetic? I can’t really describe the Alanui aesthetic in words or stick to
one definition. Alanui is a state of mind, a way of life. It’s a never ending journey of discovery.
If you had to own only one Alanui piece, which one would you choose? The very first Icon cardigan in jacquard
that we created together, with my brother Nicolò. It was the starting point of this incredible journey.
What are your fashion inspirations? Traveling is my biggest source of inspiration. The nature, the landscapes,
the colors, the sounds and the feeling of every place I visit and explore help me to be creative, to imagine
moodboards, prints… I always take with me a little notebook where I write down everything that catches my eye
and my interest. Once back in Milan, I review what I’ve written down and start processing it. The search for
new knitting techniques, yarns, the discovery of new sustainable materials also plays a big role in my inspiration.
This immediately opens up my creativity and my mind starts thinking about what I could create… It’s fascinating.
5 pieces to invest in now?
A timeless Chanel jacket
Chanel Pre-Owned – single breasted boucle jacket (1994)
4 980 €
Chanel Pre-Owned via Farfetch Buy now A Saint Laurent black leather perfecto by Anthony Vaccarello
Saint Laurent by Anthony Vaccarello – leather jacket
3 790 €
Saint Laurent by Anthony Vaccarello via MyTheresa Buy now A long cashmere coat by Max Mara
Max Mara – Pontile cashmere coat
3 115 €
Max Mara via MyTheresa Buy now A Kelly bag from Hermès
Hermès – Kelly 32 leather handbag
3 100 €
Vestiaire Collective Buy now An accumulation of Love bracelets by Cartier
Cartier – Love bracelet
7 100 €
Cartier Buy now The ultimate fashion piece you feel good in? The multi-colored Baja sweater. It’s so cozy, you can feel at home
Alanui – Barefoot Baja Sweater
2 320 €
Alanui via Farfetch Buy Now A little black dress and the right accessories ensure a fashion no-fail!
And the one that works every time for the evening? The simpler the better! A long black silk slipdress or a black
minidress, worn with the right jewelry and the perfect shoes… And it’s a fashion no-fail.
Your daily uniform?a white t-shirt, well cut jeans, and a different Alanui cardigan every day!
Totême – Loose fit t-shirt
Totême via Farfetch Buy now Re/done – high waist straight jeans with distressed effect
Re/Done via MatchesFashion
Alanui – Over the Rainbow fringed cotton cardigan
1 690 €
Alanui via MatchesFashion
The piece of jewelry you never leave home without?two very fine gold necklaces, one with little stars
and the other with elephants. These are gifts I received at my baptism, when I was still a baby.
Fashion and beauty icons? I have a ton of fashion icons and muses, mostly from the music industry. I
love the looks of Jimi Hendrix and Janis Joplin or Loulou de La Falaise. The fringed jackets, the fluffy
scarves, the oversized printed dresses, the layering, the jewelry… All of these elements are an integral
part of my inspirations. And also, I love the more sober and classic French looks, like those of Jane
Birkin and Lou Doillon.
What do you think is the ultimate trend for summer 2022? A new sexiness, which is not daring or related
to overexposure of the skin, but more intimate, even fragile sometimes. Cut-outs, strings, microphones,
asymmetrical cuts, transparent fabrics… I think it comes from a new perception of the body, more welcoming,
positive and affirmed. I also feel that there is a great return of the looks of the early 2000s, it’s
interesting and exciting to see how young people will adapt the styles and codes belonging to these years
that I lived thoroughly.
What pieces are on your summer fashion wishlist?
The chino miniskirt from Miu Miu
Miu Miu – chino miniskirt with embroidered logo
Chanel Heart Bag
Heart bag in lambskin and gold metal, €4800, in Chanel boutiques
Bottega Veneta Flash Bomber flat sandals
Bottega Veneta – Flash Bomber rubber sandals
Bottega Veneta via MatchesFashion
Nensi Dojaka’s signature little black dress
Nensi Dojaka – ruched dress with strap details
1 235 €
nensi Dojaka via Farfetch
What’s your beauty routine? I’m very careful with my beauty routine. I always make sure I have time for it in the morning
and evening and I give myself at least two facials a month. For the past two years, I have been using Biologique Recherche,
whose methodology is based on innovative products and protocols specific to each skin type and its needs. They are
made from plant extracts and are free of synthetic fragrances. In the morning as well as in the evening, I start my
beauty routine with a cleansing milk by eliminating all traces of impurities due to pollution, I proceed to a light
exfoliation with the P50W lotion. Then, I use a specific serum for the day and one for the night and I complete the
whole with a moisturizer and an eye contour.
Your mantra? “Improvise. Become more creative. Not because you have to, but because you want to. Evolution is the secret
to taking the next step.” – Karl Lagerfeld
Future plans? There are many things in the works with Alanui. We’re going to continue our homewear collection and the
capsule in collaboration with Poldo Dog Couture for fall 2022. For next season, we’ve designed a pair of shoes with
MoonBoots and we’re unveiling a series of super colorful Alanui fleece jackets in October. A big surprise that I can’t
reveal at the moment will be launched in December… Stay tuned.
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