Crochet, pop shades… All the summer trends are in this Guess x J Balvin capsule
A collection inspired by the documentary of the artist,
It is with a message full of sweetness advocating peace and love that J Balvin returns for a new collaboration with
the American label. Focus on this colorful, summery but also committed capsule.
Guess Originals x J Balvin Amor, a collection placed under the sign of benevolence
Pieces in the air of time, pastel shades, bright and a movement that advocates positivity, here, among others, how
to summarize the collaboration between Guess Originals x J Balvin Amor. Nicolai Marciano, director of brand partnerships
for GUESS Originals, explains thus: “The collection presents a universal design language rooted in bright colors,
peace and love – especially self-love.” Inspired by J Balvin’s documentary, The Boy from Medellin, this one is both
in keeping with Guess’ DNA by taking on iconic graphics, while also focusing on the singer’s identity and his journey
with mental health. Indeed, during the development of this new capsule between the Colombian artist and the Californian
brand, the subject of psychological and emotional well-being emerged as one of the main threads of the creation.
Courtesy of Guess
Courtesy of Guess
Comprising 47 pieces, the capsule – available May 12 on the site and in select Guess stores – includes
silhouettes for men: shoes peltz clarks loafer cotrell step, women and even a selection for children. From swimsuits to crochet dresses to graphic shirts, the line reflects
a casual and dynamic style, the perfect fashion mix for summer.
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