Gucci launches first fully sustainable collection 

Gucci launches first fully sustainable collection 

From raw materials to manufacturing to production and even the advertising campaign. 

The Italian luxury fashion house is launching its first ever sustainable collection, Gucci Off The Grid, under

the leadership of creative director Alessandro Michele. Since his debut at Gucci in 2022, the designer has never

ceased to offer collections that blend audacity, savoir-faire and eccentricity. If in 2022 the brand started

using 100% recycled nylon materials, today Alessandro Michele goes further by imagining an entirely eco-responsible

collection that aims above all to support the house’s commitment to circular production. Lil Nas X for the Gucci Off The Grid ad campaign 

The collection made from recycled, organic, natural and sustainable materials 

The program? Ready-to-wear, accessories, shoes but also unisex luggage designed from recycled, organic,

natural and sustainable materials. A large part of the collection is made from 100% regenerated nylon

and created from ECOLYL. A fiber that comes straight from waste harmful to the environment and especially

for marine life. As for the rest of the collection, it is made of recycled materials or sustainable alternatives,

such as metal-free tanned leathers, recycled polyester fibers or solvent-free glues. And beyond the Off

The Grid collection, Gucci has introduced more sustainable alternatives throughout the production process

to reduce its ecological impact and preserve the environment. jerseycheapforsale King Princess for the Gucci Off The Grid ad campaign 

The Gucci Off The Grid ad campaign

And because the Italian house does not stop there, it launches in parallel an international advertising campaign

made in Los Angeles and directed by Alessando Michel himself. In this one, Jane Fonda, Miyavi, David de Rothschild,

Lil Nas X or King Princess are the headliners. “The collection is the result of a team effort; everyone brought

something to it. And in the campaign too, there is this idea of dialogue between people to build something new.

I imagined that we could build a tree house in a downtown area, all together, like children playing in the park.

Because we all need to build that house or discover that our planet exists, even where it seems like it’s not

there, or it’s far away.” Affirms Gucci’s creative director. Finally, this ad campaign photographed by Harmony

Korine, is nothing less than a metaphor for the Off The Grid collection.

David de Rothschild for the Gucci Off The Grid ad campaign 

For those who want to play, a thematic quiz on the collection and its production process has been put online

on the Gucci application. Test your knowledge and build your own virtual cabin by answering the questions correctly. Miyavi for the Gucci Off The Grid ad campaign 

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