No need to buy a new pair of jeans every month, this one is timeless and you will keep it all your life
Breaking news, Superstitch, the MacGyver of denim, launches its very first model. A tribute to the Jean with
a capital J, appropriating all the mythology to speak of authenticity rather than style.
Superstitch aka Arthur Leclercq, 31 years old, handles the heritage of denim with an unequalled virtuosity.
A passion that comes from his childhood, when at the age of 13, his mother offers him a pair of selvedge jeans
made of Japanese denim. Shocked by this dark, hard and rather austere model, he will strive to understand what
makes his character. The answer? His design.
It should be known that a jean “worth it” is identified with several criteria. Firstly its place of birth,
Japan being the only acceptable father because its factories perpetuate an original manufacture on machines
used during the golden age of denim (1940-1970). Secondly by its defects. Generated by the machines, they
are the identity card of the jeans. Non-exhaustive list: the ropping effect (zig-zag effect at the hem
created by the force of the presser foot shifting the fabric during the sewing), the rib criss-crossing
the watch or the coin pocket (micro pocket on the right side of the pants), the train track (this kind
of railroad along the leg) … A vocabulary that would make the most relentless but which has the merit
of being able to identify a good denim The ultimate passion of Superstitch.
After studying mechanics, punctuated by evening DIY sessions with his grandfather and motocross championship weekends,
Arthur started working for the denim label Edwin as a salesman. But his manual strength is eating away at him, he acquires
a Union Special chain stitch machine from the 40’s, which he reassembles and tames solo: Superstitch is launched. He
started by reproducing the original hems of the first Selvedge jeans for specialized Parisian boutiques (Elevation
Store, Anatomica, Jinji, RRL, 45RPM), then word of mouth helped him to do it for individuals. An ultra chic sewing
service that he enriches with the single stitch, personalized embroideries made in chain stitch, refuselages and all
possible and unimaginable repairs. 13 machines and a few years later, he left Edwin to devote himself entirely to his
machines and invest the basement of the Holiday Boileau store. Today, Arthur is on his own and has just opened his
first solo store in Odeon, 13 rue Racine 75006. https://squareblogs.net/trunkcanada91/nike-air-max-plus-tour-yellow-white-black-nike-air-max-plus-yellow-and The next logical step? The launch of a first model named LR01 which has all the characteristics of his fetishes
of the early seventies. It will include an unstabilized fabric (natural and flexible material that changes
over the years and according to its owner), seams chosen and worked (such as the chain stitch on the outer
leg, the belt or the watch pocket) and a custom service since the hem – with ropping effect of course – will
then be made in the store on its owner. http://pandoracheapshoponline.unblog.fr/2022/04/16/mens-nike-metcon-dsx-flyknit-nike-metcon-dsx-flyknit/ Rori Issac
A jean that is not intended to create the trend but rather to last a lifetime. And at a time of sustainability
issues in fashion, isn’t that what everyone wants?