What is Bottega Series, Bottega Veneta’s new sustainable project?
Bottega Veneta is about to launch Bottega Series, a sustainable approach to consumption in an increasingly greedy
Bottega Veneta remains one of the hottest brands in the fashion world, with its Cassette and Jodie bags being favorites
of both stars and industry professionals. Now, the Italian house has decided to capitalize on the longstanding
popularity of its designs by launching Bottega Series: a new section of its website that allows customers to purchase
bags from the previous season.
“Pieces that are timeless don’t need to adhere to a seasonal calendar” – Leo Rongone
Each month, the brand will offer archival designs from its own inventory. Twelve designs, including the Banana
and Cabat bags, are currently available. Interestingly, the bags will be offered for sale at the last price at
which they were sold, rather than being discounted, as is usually the case with previous season’s models. View more Bottega Veneta takes platform shoes to a new level
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“Bottega Series’ philosophy challenges the very construction of seasons, pieces that are timeless don’t
need to adhere to a seasonal calendar,” Leo Rongone, CEO of the brand, who announced the launch on stage
at the Global Fashion Summit in Copenhagen, tells Vogue. “Instead, we focus on creating remarkable singular
objects that last forever. We wanted to showcase the exceptional craftsmanship and materials required
to make these pieces and offer a glimpse into how intrecciato has been used in so many ways across multiple
Alongside the launch of Bottega Series, the brand has been working behind the scenes to improve the sustainability
of its products, including via a new internal app that rates each product out of five stars (or rather five triangles).
“Every product we develop and produce is rated based on how close or far we are from our 2025 sustainability goals,”
Leo Rongone explained during the summit.
While Bottega Veneta continues to work on reducing its environmental impact, the focus has always been on making
products that are built to last, with the brand set to launch a lifetime warranty that allows customers to repair
their bags down the line. “In a society that encourages customers to consume more and more frequently, our mindset
is to keep products in use longer, reducing the need for replacement and, as a result, decreasing the environmental
footprint,” concludes the brand’s CEO. “True luxury requires time. We count the days, not the hours, to make our
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