Alessandro Michele

Alessandro Michele, Stella McCartney, Christopher Kane… Kering commits itself to fighting violence against


Alessandro Michele, Stella McCartney, Salma Hayek-Pinault, Christopher Kane, Joseph Altuzarra, Dennis Chan…

6 exceptional ambassadors change their names for the 6th White Ribbon For Women campaign organized by Kering

from November 20 to 25, 2022. The goal? Around the hashtag #ICouldHaveBeen, the French group wants to raise

awareness of violence against women.

Alessandro Michele

Men’s Core Black/Footwear White/Signal Green

Stella McCartney

Camilla, Christine, Juliette, Denise … Here are the names that could have worn Alessandro Michele, Christopher

Kane, Joseph Altuzarra and Dennis Chan if they were born female. For its 6th White Ribbon For Women campaign,

Kering asks the public: #ICouldHaveBeen, “I could have been…”. Revealing their female first name, these

4 male ambassadors are accompanied by Salma Hayek-Pinault and Stella McCartney, renamed under a solidary

“HER”. Christopher Kane Salma Hayek-Pinault

With this hashtag #ICouldHaveBeen and the associated website, Kering wants to raise awareness of violence against

women from November 20 to 25, 2022. With hard-hitting messages such as “1 out of 3 girls in the world has already

been a victim of violence” or “Every 2 seconds a girl under 18 undergoes a forced marriage”. ADIDAS EQT LACING ADV Joseph Altuzarra

Dennis Chan

With the help of influencers invited to share the movement on their Instagram, Facebook or Twitter accounts,

#ICouldHaveBeen is particularly aimed at generations Z and Y, which are very active on these different

media, with the idea of changing mentalities in the long term. An initiative to be found – and shared

– right now on all social networks for a good cause.