Giorgio Armani abandons the use of real fur

Giorgio Armani abandons the use of real fur

The fashion house has announced its intention to give up the use of real animal fur in favor of synthetic

materials.

You will no longer find fur in the upcoming collections Giorgio Armani, Armani Privé and Emporio Armani,

is what the Italian group has just announced. After working with the group Fur Free Alliance, which brings

together more than 40 anti-fur associations, Giorgio Armani renounces the use of real animal fur in its

collections. An initiative that had been launched at the house’s fall-winter 2022-2022 fashion show: http://b3.zcubes.com/v.aspx?mid=8367644 . “The technological advances made in recent years allow us to have valid alternatives at our disposal

to make cruel practices towards animals unnecessary.” The designer also announced that he wants to go

further by becoming more involved in the animal cause and environmental protection. Like Giorgio Armani,

the houses Calvin Klein, Hugo Boss, Ralph Lauren and Tommy Hilfiger had already decided to favor synthetic

materials. An initiative that should still be emulated.

Image: Emporio Armani fall-winter 2022-2022 fashion show

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