Helmut Lang launches a new art project

Helmut Lang launches a new art project

Halfway between fashion and art, the project “Helmut Lang Seen By: The Artist Series project” brings together

12 artists from different backgrounds, invited by the minimalist brand to imagine a multitude of rare objects

ranging from posters to t-shirts through accessories. Focus.

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Helmut Lang art project art 2

Halfway between fashion and art, the project “Helmut Lang Seen By: The Artist Series project” brings

together 12 artists from different backgrounds, invited by the minimalist brand to imagine a multitude

of rare objects ranging from posters to t-shirts through accessories. Focus.

Helmut Lang, a leading figure of minimalism, launched his eponymous brand in the 1980s. Today, under

the direction of Isabella Burley, the label has just unveiled Helmut Lang Seen By: The Artist Series

project. In total, a dozen artists are invited to collaborate with the label to create limited edition

collections of posters, t-shirts and accessories. An atypical project that will run for a year, starting

on October 16, 2022. Each month will have its own artist. The first to try the experiment? The Swiss

photographer with an underground style, Walter Pfeiffer. This will be followed by new collaborations

with Boris Mikhaïlov, Ukrainian photographer honored with the Hasselblad Foundation International Prize

in 2000, or with the American visual artist Carolee Schneemann, whose work is largely based on the body

and the question of gender. The goal? To discover a new generation of young creators who fit in with

the DNA of the Austrian label. Not to mention that 15% of the profits from sales will be donated to The

Nature Conservancy, an association for the protection of the environment. The first products signed Walter

Pfeiffer for Helmut Lang will be available for purchase in October on the Helmut Lang e-shop.

Photo credit: Instagram @helmutlang 802-003 Nike Air Flex Experience RN 6 Free Trainers Shoes

  1. Walter Pfeiffer for Helmut Lang
  2. Walter Pfeiffer for Helmut Lang
  3. Photo credit: Instagram @helmutlang