“Maison Chloé””Maison Chloé”, the new Parisian address to know

“Maison Chloé”, the new Parisian address to know

On July 2nd, Chloé will inaugurate its house, a place where exhibitions and archives from the beginning will

be displayed, in order to immerse oneself in the feminine and romantic universe of its signature…

At number 28 rue de la Baume in the 8th arrondissement, in the heart of a Haussmannian building and just a few

blocks from its headquarters on Avenue Percier, Chloé is installing a five-story cultural space entirely dedicated

to the history of the house. Inaugurated on the first day of Haute Couture Fashion Week on July 2: Best Air Jordan 2014, Chloé will showcase its universe, its Parisian chic and its instinctive femininity. The visit continues on

the 5th floor where the archives dating back to 1952, when the Parisian house was founded, are on display. For

the occasion, Chloé called on Judith Clark, who imagined the place as a museum. For the inauguration and as a

first exhibition, the house pays tribute to the photographer Guy Bourdin, with the exhibition “Femininities –

Guy Bourdin”, which reveals shots of the house since the 50s – we note that Chloé is the brand most photographed

by Guy Bourdin in Vogue Paris. The new space is an ode to femininity and the romantic style of the house, https://zephyrball04.edublogs.org/2022/05/29/nike-dream-team-jersey-851-221-fsr-92-dream-team-colorway-nike-sb-dunk-high/, represented by Natacha Ramsay-Levi who took over from Clare Waight Keller as head of collections last March.

Maison Chloé, 28 rue de la Baume 75008 Paris, opening July 2, 2022

Photo credit: Guy Bourdin, Vogue Paris 1979, https://zenwriting.net/tyvekpink95/nike-air-zoom-terra-kiger-4-womens-nike-air-zoom-terra-kiger-2-nike-air-zoom, Chloé spring-summer 1979


, ©The Guy Bourdin Estate, 2022

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