Prada launches a writing contest

Prada launches a writing contest

On the occasion of the launch of two new eyewear models,, Prada is organizing a writing contest around the topic “World Views”.

Prada has teamed up with the Giangiacomo Feltrinelli publishing house to launch a writing competition called

Prada Journal. The Italian house invites young authors to express themselves on the theme “Views of the World”

from April 18 to June 18, on the occasion of the launch of two new eyewear products scheduled for release in

May, . Starting from the idea that the frame of the glasses favors a new and personal vision of the world, Prada marks

its will to encourage new talents and to advocate art in all its forms. The 10-20 page short stories, written in

the writer’s native language, must be based on the themes of reality and perception, with the central theme of World

Views. The winners of the contest will receive a prize and will have their stories published online on the Prada

website .

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