The collab Erdem x H&M in 10 points

The collab Erdem x H&M in 10 points

The news came out a few days ago. The Canadian designer of Turkish origin, Erdem Moralioglu, is the new guest star

of H&M collaborations. Alexa Chung’s or Sienna Miller’s favorite designer, he was invited by the Swedish giant

to make the 2022 capsule collection of the brand: an autumnal wardrobe, tinged with clothes made as an ode to the

floral and romantic universe of the designer’s signature. Focus.

Erdem’s poetic universe

The poetic universe signed Erdem

Erected in 2022 by Erdem Moralıoğlu, a Canadian designer of Turkish origin, the house of Erdem presents

creations marked by romanticism and country spirit. A label famous for its bucolic prints and its total

respect for craftsmanship.

17th collab for H&M

This is the number of collaborations for H&M. After the iconic black and white of Karl Lagerfeld in 2022,

the dresses like bestiary of Roberto Cavalli in 2022, or the exoticism signed Kenzo last year … It’s

Erdem’s turn to complete this prestigious harem, with his personal vision of fashion.

A collection inspired by childhood memories

From the coat his father wore to the romantic dresses twirling in the English movies of the time, through

the music videos of the Nineties that he watched as a child … Erdem Moralıoğlu’s inspirations remain

eclectic. With H&M, he offers a collection inspired by his childhood memories spent in the English countryside.

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Floral prints The designer’s passion? The language of flowers. Whether they are silk-screened on a satin sleeveless

pleated dress, embroidered on a hoodie, or declined in a multicolored jacquard … Flowers adorn the entire collection,

giving the wardrobe a true bucolic spirit signature of the designer.

Floral motifs

The passion of the designer? The language of flowers. Whether they are silk-screened on a satin sleeveless pleated

dress, embroidered on a hoodie, or declined in a multicolored jacquard … Flowers adorn the entire collection, giving

the wardrobe a true bucolic spirit signature of the designer.

Timeless models

Timeless and essential. This is what defines the Erdem x H&M collaboration. A collection full of must-have pieces

to wear at any time: a sweater in twisted mohair, made as an ode to Audrey Horne’s character from the Twin Peaks series,

a blouse in off-white guipure adorned with a wide collar and pleated cuffs, a white cotton poplin blouse echoing those

worn by Erdem’s mother in the Eighties… So many ultra-desirable and unmistakable pieces to adopt.

Eco-friendly pieces

In addition to using noble materials such as silk, satin and lace, the Canadian designer is surfing the eco-friendly

wave for his collaboration with the Swedish giant. A responsible breath found pulsating in the t-shirts, hoodies,

or even shirts, all designed from organic cotton.

Photo credit: Instagram @Erdem

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Silhouettes with masculine influences

Silhouettes with masculine influences

Anchored in the trend of the moment, Erdem and H&M make a wardrobe of essentials composed of clothes inspired

by men. The result is fitted pieces of unsuspected precision. The designer takes masculine shapes and transcribes

them into an ultra-feminine universe: blazer, oversized coat, flared pants…

The designer’s first men’s wardrobe

“I am happy to collaborate with H&M and develop my creations on a new scale, creating for the first time a collection

for men,” explains Erdem Moralıoğlu via a statement. A collaboration marking a turning point in the designer’s

work: this is the first time Erdem Moralıoğlu has designed a men’s wardrobe. From country motifs to graphic shapes

to poetic inspirations straight from his imagination… The men’s collection remains in the aesthetic line of

the women’s.

A campaign directed by Baz Luhrmann

H&M has partnered with Baz Luhrmann, director of the legendary films Moulin Rouge and Romeo + Juliet, to launch

the campaign for the collection. “For me, fashion has always been about more than just clothes – it’s a mode of

expression – an art form in itself https://linktr.ee/beachhose7 . I’m thrilled to partner with Erdem and H&M to reveal all the secrets of this unique collection,” says the director.

A pastoral clip, tinged with romanticism on a violin background, just like the pieces adorning the collection . In short, a masterful collaboration, from A to Z.

The release date

Guaranteed sell-out from November 2 in a selection of 220 stores worldwide and on the H&M e-shop.

Photo credit: Instagram @Erdem

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