The new Loewe era

The new Loewe era

Under the creative direction of Jonathan Anderson, appointed in September 2022, the Spanish fashion house is

mixing past, present and future to redesign its identity. On the agenda: a new logo created by the M/M tandem

and unveiled exclusively on trydecaf.org, but also the reinterpretation of iconic models and projects still kept

secret for the moment…

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Jonathan Anderson, artistic director of Loewe

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The new Loewe logo designed by M/M

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