The new Loewe era

The new Loewe era

Under the creative direction of Jonathan Anderson, appointed in September 2022, the Spanish fashion house is

mixing past, present and future to redesign its identity. On the agenda: a new logo created by the M/M tandem

and unveiled exclusively on, but also the reinterpretation of iconic models and projects still kept

secret for the moment…



Jonathan Anderson, artistic director of Loewe

Toddler Boys Converse Chuck Taylor All Star Street Sneakers

The new Loewe logo designed by M/M

  1. [1].Jordan AJ Xx9 Infrared 23 White Black. Jordan AJ 1 Mid – Boys’ Preschool White/White/Black