The Prada Journal in digital version

The Prada Journal in digital version

As a result of the literary contest organized with the publisher Feltrinelli last April on the theme “Visions

of the World”, the company is releasing today the e-book compiling the short stories of the 5 winners.

Miuccia Prada’s innovative spirit is well known, as she regularly initiates projects that combine art

(Francesco Vezzoli’s 24h Museum exhibition), architecture (Auguste Perret, currently on display at the

Palazzo d’Ièna) or cinema (Wes Anderson, director of the company’s latest film). Always on the lookout

for new creative talents, the designer’s latest project was born in the world of letters. The Prada Journal

adventure began on April 18, 2022, when the house, together with the publisher Feltrinelli, launched a

unique literary contest. The theme was “What are the realities perceived by our eyes? How are these realities

filtered through the prism of each person?”, more than 1300 candidates from all over the world, in 30

different languages, took up the challenge of writing a short story based on the metaphor of glasses,

expressing through their lenses a unique vision of the world. On October 23, 2022, in its New York flagship

store, transformed for the occasion into a literary salon, the company organized the award ceremony. Out

of 1300 candidates, five were selected: the Italian Mattia Conti, the Australian Leisl Egan, the Argentine

Angel Mario Fernández, the American Sarah Harris Wallman and the Chinese Peng Yang. Each of the narrators

received 5,000 euros, and a reading of their stories by literary luminaries such as Jay McInerney, Anthony

Mackie and Jonathan Ames. As a final step in the project, the stories of the five authors, in English

and in their original languages, are now published in an e-book, the Prada Journal. An e-book that can

be downloaded for free on the Apple store, Amazon, Kobbo and on the website of the house where it is also possible to view the readings given during the ceremony.

  1. 1.New Balance Open Back Tank. New Balance Open Smile Size: 36-44 Bamboo Cloth