Why did Calvin Klein choose Solange Knowles as its new face

Why did Calvin Klein choose Solange Knowles as its new face?

The recently awarded “Woman of the Year 2022” was invited by Calvin Klein to embody its Calvin Klein Jeans and Calvin

Klein Underwear line called “Our Family. #MyCalvins”, made as an ode to family and group unity.

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calvin klein solange knowles egerie collection 5

After enlisting Frank Ocean, Young Thug and Kendrick Lamar for its 2022 campaign, the American label continues

its momentum by inviting Solange Knowles to embody the face of its collections Calvin Klein Jeans and Calvin

Klein Underwear. The bias? Emphasize the notion of clan and family, showing its unity through different strong

personalities and antipodes. This is how Willy Vanderperre immortalizes, under the slogan Our Family. #MyCalvin

, the pulsating line of Calvin Klein essence, with a series of underwear and denim outfits worn by the singer

and members of her “musical family” that she herself has chosen: either the artist Kelela, the New York singer

Caroline Polachek or Adam Bainbridge and Dev Hynes, who notably produced True, the first EP of the artist.

An obvious line to be found now in stores and on the e-shop of Calvin Klein.

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Our Family. #MyCalvins

Our Family. #MyCalvins

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