Why Off-White is the most influential brand of the moment

Why Off-White is the most influential brand of the moment?

While the Lyst Index ranking listing the most popular brands of the moment has just been unveiled, surprise: for the

third quarter of 2022, the label Off-White, led by Virgil Abloh, comes out on top, dethroning Gucci and Balenciaga…

Decryption.

Every year, Lyst, the global search engine dedicated to fashion, publishes Lyst Index, a ranking of the most popular

brands by its users (5 million). This year, not surprisingly, Gucci and Balenciaga shared, in turn, the first step

of the podium … Until Off-White dethroned them in the third quarter. Moving from fourth place to second before finally

being consecrated, Off-White has climbed all the rungs of the ranking in one year. Surfing on the streetwear trend:

https://blogfreely.net/coalopen2/nike-air-vapormax-plus-mens-nike-air-vapormax-plus, Off-White seduced the young public by offering a wardrobe combining street codes (luxury version) with avant-garde

fashion… Playing on this appetite, the collabs with ready-to-wear figures – Nike: https://musescore.com/user/48697866, Converse, Levi’s – created the event, propelling the label to the forefront, with increased visibility

and unprecedented accessibility. Finally, the proximity of the designer with the Kardashian-Jenner clan

is a first-rate lever for the label’s popular success. Lyst specifies its ranking as follows: “Off-White

has benefited from an army of super-influencers and thus, from Kendall Jenner and Beyoncé to young New

Yorkers through Nigeria, Off-White creations have acquired a cult status among all youth”.

Photo: Virgil Abloh by Alastair Nicol

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